Partners in brand

Designing clever brands that captivate and create a sense of purpose and place. 

Partners In Brand is an independently LeD brand collaborative
Designed With Founders in mind.
New York, NY
Led by @misssz
Your Brand Partner

Samantha Szakolczay


Creative Direction and Design

With more than 15 years experience working with early to growth-stage and global brands, Samantha provides partnership at any scale. She specializes in rejuvenating existing brands and defining new brands into relevancy.

Work one-on-one with Samantha to focus on your existing brands creative direction and design—or break new ground with a bespoke team curated from Samantha’s trusted creative network, including top photographers, interior designers, print vendors and more—for a deeper, more immersive approach to brand building and experience design.

No matter your budget or scale, Samantha will find the right solution for you and your brand to thrive.


For purpose driven entrepreneurs

A brand is so much more than just a product or logo. It’s about creating a little world where people can experience and be. It’s about tapping into what inspires founders to create and presenting that passion to their audience in a way that gives everyone an opportunity to see and be seen.

Samantha Szakolczay

Client Experience:
Adobe, Airbnb, Apple, Chase, Chick-fil-A, Citi-bank, Cometeer, Google, Hershey, IBM, Johnson & Johnson, Kleenex, Lolli & Pops, Melt Shop, Naadam, Nestlé, Pizzaria Delfina, Pop-up Grocer, Restoration Hardware, Sephora, Sir Kensington’s, Supernatural, Tailor-Made Textiles, Twitter, Williams Sonoma

Industry Experience:
AI, B2B, Beauty, CPG, DTC, F&B, Fashion, Health, Hospitality, Retail, Tech

  • "Samantha just gets it. She knew just what questions to ask. She truly invests in her clients and I feel so lucky to have been able to work with her. I would work with her in every lifetime."

    Laurel Kurland of Laurel Kurland Nutrition

  • "I feel soo grateful to have had Samantha's design chops in the early days of Supernatural. She's been an ongoing support since we launched in 2017."

    Carmel Hagen of Supernatural

  • "Samantha took the time to learn about me and my company. Her structured approach made it easy to communicate my goals while bringing me into the creative process. She created something that truly resonates with me and my offering."

    Tyla Caccese of Tailor-Made Textiles

  • "I couldn't be happier with the end results. I was consistently impressed with the depth, thoughtfulness, and sheer quality of Samantha's work. I’m so grateful I entrusted her in bringing my brand to life."

    Amanda Loveday Robertson of Loveday

Brand Services

End-to-end capabilities

Samantha works with you to help you determine what is needed to make your brand work for you and your audience.

Company of few? We’ll work together to devise a plan to make it easy for you to implement your brand post launch.

Brand Strategy

Brand Architecture
Brand Platform & Positioning
Research & Insight
Brand & Product Naming
Content Strategy
Design Strategy

Brand concept

Brand Narrative
Brand Voice
Creative Direction
Art Direction
Casting / Styling
Campaign Development

Brand design

Logotypes & Brand Marks
Type & Iconography
Color & Pattern
Supporting Graphic System
Photography & Illustration Style
Brand Books & Guidelines

Brand Experience

Spatial Branding
Signage & Wayfinding
Packaging Structure & Design
Printed Media & Materials
Digital Experience
Product Development

design retainer

Need design support post launch?

Samantha offers design retainers as part of a wider brand design scope and is dependent on availability.

Approach

Every project, no matter its scale, goes through a holistic and intuitive three step process to adapt and flex to your specific needs and ensure we’re speaking the same language every step of the way.

Together, in close collaboration, we’ll design an impactful brand that has meaning built into every detail while considering your business needs and functions for easy integration and lasting brand consistency.

Step 1: Learn

Immersion & Strategy

A successful creative process begins with a strategic foundation. We will work together to align and define your brand strategy, identifying your audience and what uniquely sets you apart in the marketplace.

Step 2: Explore


Design & refine

Once the strategic foundation has been laid, it is translated into a set of visual design principles that we use to construct the building blocks for your brands identity. These design principles serve as a common vocabulary and criteria for your brand to be on strategy.


Step 3: Build


Extend & activate

With a clearly defined brand identity in place, we can then build and extend your brand’s presence. This includes key touch points such as packaging, photography, web design, collateral, product design, social media presence, etc.

LET'S BE PARTNERS

Find success with thoughtful brand design. Partners is here to help.

Partners In Brand ℠ — Est. 2023
New York, NY
Led by @misssz